Astra latest from new-look Holden

Safety a paramount consideration.

Safety a paramount consideration.

THE 2016 European Car of the Year, the Holden Astra, is now available in New Zealand and the three-level specification range is on sale at authorised Holden dealerships around the country.

“We anticipate significant interest in the new model for a variety of reasons, but one of the key considerations is its first-class pedigree,” said managing director of Holden New Zealand Kristian Aquilina.

“It is also rich in technology and specification, including features more commonly associated with much more expensive vehicles. The new model is available from $30,990, meaning the only thing not premium about the new Astra is the price.”

Safety is a paramount consideration, with the vehicle featuring six airbags across the range, rear-view camera as standard as well as Electronic Stability Control.

The new Astra comes standard with the latest generation MyLink infotainment system, featuring Apple CarPlay and Android Auto across the range. The R and RS models include a 7-inch colour touch screen with Bluetooth and voice recognition functionality via Apple CarPlay and Android Auto, while the RS-V adds an embedded satellite navigation system and voice recognition together with a larger 8-inch colour touch screen.

Designed and engineered in Germany, Astra’s all-new lightweight architecture means the new model boasts a weight reduction of up to 160kg when compared to its predecessor.

It also offers a choice of an all-aluminium 1.4-litre turbocharged petrol engine or a sporty 1.6-litre turbocharged petrol engine, the latter found in the RS and range-topping RS-V, which produces 147kW of power and 300Nm of torque.

From an engineering perspective, the Astra has received substantial input from Holden Australia, with local engineers tuning it for Down Under conditions. The end result is a vehicle that promises some of the sharpest dynamics and most efficient performance in the small car class.

“We have provided feedback and contributed to changes associated with ride and handling, as well as suspension and steering inputs,” said lead development engineer for the Astra programme from Holden Australia, Kristian Johannessen.

“We’ve been involved in the programme for a significant amount of time to develop special calibrations which find favour with New Zealand and Australian motorists.

“For example, the high camber of the road in our part of the world is very different to that found in Europe. We retuned the steering to better compensate for the impact of this camber.

“Furthermore, we took the opportunity to get the steering feel that is a hallmark of the Holden brand with a focus on good on centre feel, with a nice intuitive effort build up.

“Kiwis and Aussies typically like to have a great connection with their car. ”

To coincide with the launch of the new Astra, Holden has released a locally-made TV commercial that plays on the European heritage of the new model.

“The new Astra TV commercial is the latest in a string of locally-commissioned productions by Holden New Zealand and follows real success we’ve enjoyed with our brand ad ‘The Chop’ and the new Colorado ad, which was shot in Thames,” said Marnie Samphier, general manager marketing.

“Our brand is making bold new steps in an exciting new direction. We’re evolving and maturing, and the way we talk about ourselves also speaks volumes about where we’re heading.”

The new Astra is the latest in a model portfolio rejuvenation by Holden, one which will see the launch of 24 new models by 2020.

“We’re in the middle of a new model offensive, having recently confirmed Next Generation Commodore Liftback and Sportwagon bodystyles, as well as exciting new SUV models including Equinox and Acadia,” said Ms Samphier.

“It’s an incredibly exciting time to be associated with the brand here in New Zealand and we can’t wait to introduce Kiwis to this absolutely world-class line-up of dynamic, specification rich and feature-laden product now and in coming months.”

THE 2016 European Car of the Year, the Holden Astra, is now available in New Zealand and the three-level specification range is on sale at authorised Holden dealerships around the country.

“We anticipate significant interest in the new model for a variety of reasons, but one of the key considerations is its first-class pedigree,” said managing director of Holden New Zealand Kristian Aquilina.

“It is also rich in technology and specification, including features more commonly associated with much more expensive vehicles. The new model is available from $30,990, meaning the only thing not premium about the new Astra is the price.”

Safety is a paramount consideration, with the vehicle featuring six airbags across the range, rear-view camera as standard as well as Electronic Stability Control.

The new Astra comes standard with the latest generation MyLink infotainment system, featuring Apple CarPlay and Android Auto across the range. The R and RS models include a 7-inch colour touch screen with Bluetooth and voice recognition functionality via Apple CarPlay and Android Auto, while the RS-V adds an embedded satellite navigation system and voice recognition together with a larger 8-inch colour touch screen.

Designed and engineered in Germany, Astra’s all-new lightweight architecture means the new model boasts a weight reduction of up to 160kg when compared to its predecessor.

It also offers a choice of an all-aluminium 1.4-litre turbocharged petrol engine or a sporty 1.6-litre turbocharged petrol engine, the latter found in the RS and range-topping RS-V, which produces 147kW of power and 300Nm of torque.

From an engineering perspective, the Astra has received substantial input from Holden Australia, with local engineers tuning it for Down Under conditions. The end result is a vehicle that promises some of the sharpest dynamics and most efficient performance in the small car class.

“We have provided feedback and contributed to changes associated with ride and handling, as well as suspension and steering inputs,” said lead development engineer for the Astra programme from Holden Australia, Kristian Johannessen.

“We’ve been involved in the programme for a significant amount of time to develop special calibrations which find favour with New Zealand and Australian motorists.

“For example, the high camber of the road in our part of the world is very different to that found in Europe. We retuned the steering to better compensate for the impact of this camber.

“Furthermore, we took the opportunity to get the steering feel that is a hallmark of the Holden brand with a focus on good on centre feel, with a nice intuitive effort build up.

“Kiwis and Aussies typically like to have a great connection with their car. ”

To coincide with the launch of the new Astra, Holden has released a locally-made TV commercial that plays on the European heritage of the new model.

“The new Astra TV commercial is the latest in a string of locally-commissioned productions by Holden New Zealand and follows real success we’ve enjoyed with our brand ad ‘The Chop’ and the new Colorado ad, which was shot in Thames,” said Marnie Samphier, general manager marketing.

“Our brand is making bold new steps in an exciting new direction. We’re evolving and maturing, and the way we talk about ourselves also speaks volumes about where we’re heading.”

The new Astra is the latest in a model portfolio rejuvenation by Holden, one which will see the launch of 24 new models by 2020.

“We’re in the middle of a new model offensive, having recently confirmed Next Generation Commodore Liftback and Sportwagon bodystyles, as well as exciting new SUV models including Equinox and Acadia,” said Ms Samphier.

“It’s an incredibly exciting time to be associated with the brand here in New Zealand and we can’t wait to introduce Kiwis to this absolutely world-class line-up of dynamic, specification rich and feature-laden product now and in coming months.”

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