Manuka honey exported to Japan

Honey from land of the first light shipped to land of the rising sun.

Honey from land of the first light shipped to land of the rising sun.

SWEET TALK: Ngati Porou Miere general manager Victor Goldsmith (right) and Ngati Porou Miere Limited Partnership chairwoman Huti Watson (second from right) met with (from left) Sumitomo Australia’s good business division general manager Akira Yabuuchi, Hiromi Sugishima of Kato Brothers Honey Company’s honey purchase division and Tokyo-based SC Foods food materials manager Eiji Kubota with a view to accessing Japanese markets to export manuka honey through Sumitomo. Picture by Paul Rickard

A GROWING relationship with a long-term view has come to fruition between manuka honey marketing group Ngati Porou Miere (NPM) Limited Partnership and a Japanese food import company.

NPM chairwoman Huti Watson and general manager Victor Goldsmith met with Sumitomo Australia’s good business division general manager Akira Yabuuchi, Tokyo-based SC Foods food materials manager Eiji Kubota and Hiromi Sugishima of Kato Brothers Honey Company’s honey purchase division.

SC Foods is owned by Sumitomo and imports honey into Japan, and NPM’s first shipment of manuka honey to Sumitomo will sail this week.

The relationship between Ngati Porou Miere, Sumitomo and SC Foods has developed over time, Ms Watson said.

“We are slowly building understanding with each other. It is a long-term relationship we are looking for.

“As Maori land owners, when we think about building trade relations we ask ‘how can this benefit our shareholders inter-generationally?’”

The purpose of last the meeting was to introduce themselves to the client in terms of access to Japanese markets through Sumitomo, said Mr Goldsmith. Sumitomo Australia and Ngati Porou already have a trade relationship through forestry.

Summit Forests New Zealand Limited is a New Zealand registered subsidiary company of Sumitomo Australia and Sumitomo Corporation Japan.

“Ngati Porou sells logs to Summit Forests, a subsidiary of Sumitomo, which exports timber to China,” Mr Yabuuchi said.

Sumitomo was now working with Ngati Porou Miere on manuka honey, Mr Goldsmith said.

After exhanging business cards with the Japanese visitors and introducing themselves, Ms Watson welcomed them in te reo Maori. She and Mr Goldsmith followed the welcome with a waiata.

“We sing a song that relates to what we are talking about and is intended to sweeten the message,” Ms Watson said.

A GROWING relationship with a long-term view has come to fruition between manuka honey marketing group Ngati Porou Miere (NPM) Limited Partnership and a Japanese food import company.

NPM chairwoman Huti Watson and general manager Victor Goldsmith met with Sumitomo Australia’s good business division general manager Akira Yabuuchi, Tokyo-based SC Foods food materials manager Eiji Kubota and Hiromi Sugishima of Kato Brothers Honey Company’s honey purchase division.

SC Foods is owned by Sumitomo and imports honey into Japan, and NPM’s first shipment of manuka honey to Sumitomo will sail this week.

The relationship between Ngati Porou Miere, Sumitomo and SC Foods has developed over time, Ms Watson said.

“We are slowly building understanding with each other. It is a long-term relationship we are looking for.

“As Maori land owners, when we think about building trade relations we ask ‘how can this benefit our shareholders inter-generationally?’”

The purpose of last the meeting was to introduce themselves to the client in terms of access to Japanese markets through Sumitomo, said Mr Goldsmith. Sumitomo Australia and Ngati Porou already have a trade relationship through forestry.

Summit Forests New Zealand Limited is a New Zealand registered subsidiary company of Sumitomo Australia and Sumitomo Corporation Japan.

“Ngati Porou sells logs to Summit Forests, a subsidiary of Sumitomo, which exports timber to China,” Mr Yabuuchi said.

Sumitomo was now working with Ngati Porou Miere on manuka honey, Mr Goldsmith said.

After exhanging business cards with the Japanese visitors and introducing themselves, Ms Watson welcomed them in te reo Maori. She and Mr Goldsmith followed the welcome with a waiata.

“We sing a song that relates to what we are talking about and is intended to sweeten the message,” Ms Watson said.

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