Critical thinkers to talk tourism in Gisborne

Experts on their way to examine possible long-term benefits for the region.

Experts on their way to examine possible long-term benefits for the region.

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A WEEK after Air New Zealand and Activate Tairawhiti confirmed they will continue working together to boost tourism, an expert delegation from the national carrier has been dispatched to examine possible long-term benefits for the region.

“Sustainable tourism is a significant focus for us at Air New Zealand under our sustainability programme and we’re looking forward to bringing our panel of experts to Gisborne, a region we have been working closely with on its tourism proposition”, said Air NZ head of sustainability Lisa Daniell.

Air NZ last week signed a memorandum of understanding with Activate Tairawhiti the region’s economic development agency.

As part of that, Air NZ’s Sustainability Advisory Panel, which includes two knights, one appointed Dame, a Swiss economist, a US bio fuel expert and entrepreneurs and tourism experts from New Zealand and Australia, will convene in Gisborne to further explore possibilities.

“We will be updating the panel on the work we have been doing to date with Activate Tairawhiti and getting their perspectives,” Ms Daniell said.

The panel will also meet with a local iwi and enjoy Maori tourism experiences to learn more about regional tourism opportunities here and ensure sustainable outcomes are part of any future plans.

Activate Tairawhiti chief executive Steve Breen said it was a big plus for the region to have so many critical thinkers coming.

“We’re very privileged to host this group of leading critical thinkers on sustainability, especially as we are about to undertake an expansion.

“The panel’s interest in social, environmental and commercial sustainability means we can benefit from them and adopt business approaches to better support long-term, sustainable outcomes for the industry and our community.

“These approaches will have wider applications across business and the community and will reinforce and stimulate efforts already under way.”

The panel consists of seven international experts, including global sustainability leader Sir Jonathon Porritt.

A WEEK after Air New Zealand and Activate Tairawhiti confirmed they will continue working together to boost tourism, an expert delegation from the national carrier has been dispatched to examine possible long-term benefits for the region.

“Sustainable tourism is a significant focus for us at Air New Zealand under our sustainability programme and we’re looking forward to bringing our panel of experts to Gisborne, a region we have been working closely with on its tourism proposition”, said Air NZ head of sustainability Lisa Daniell.

Air NZ last week signed a memorandum of understanding with Activate Tairawhiti the region’s economic development agency.

As part of that, Air NZ’s Sustainability Advisory Panel, which includes two knights, one appointed Dame, a Swiss economist, a US bio fuel expert and entrepreneurs and tourism experts from New Zealand and Australia, will convene in Gisborne to further explore possibilities.

“We will be updating the panel on the work we have been doing to date with Activate Tairawhiti and getting their perspectives,” Ms Daniell said.

The panel will also meet with a local iwi and enjoy Maori tourism experiences to learn more about regional tourism opportunities here and ensure sustainable outcomes are part of any future plans.

Activate Tairawhiti chief executive Steve Breen said it was a big plus for the region to have so many critical thinkers coming.

“We’re very privileged to host this group of leading critical thinkers on sustainability, especially as we are about to undertake an expansion.

“The panel’s interest in social, environmental and commercial sustainability means we can benefit from them and adopt business approaches to better support long-term, sustainable outcomes for the industry and our community.

“These approaches will have wider applications across business and the community and will reinforce and stimulate efforts already under way.”

The panel consists of seven international experts, including global sustainability leader Sir Jonathon Porritt.

Air New Zealand Sustainability Advisory panel

  • Sir Jonathon Porritt, co-founder and director of Forum for the Future (United Kingdom)
  • Dame Anne Salmond, New Zealand anthropologist, writer and distinguished professor of Maori Studies, University of Auckland (New Zealand)
  • Sir Rob Fenwick CNZM, entrepreneur, businessman and conservationist, chair of Predator Free NZ and The Kiwi Trust (New Zealand).
  • Brian Pearce, chief economist for International Air Transport Association (Switzerland).
  • Dr Susanne Becken, director of Griffith Institute for Tourism and Professor of Sustainable Tourism, Griffith University (Australia).
  • Derek Handley, social entrepreneur, founder of Aera Foundation (New Zealand).
  • Suzanne Hunt, founder and president of HuntGreen LLC and biofuels expert (United States).
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