East Coast farmers right at the cutting edge of technology

US bankers here to learn about cloud-based farm-profitability programme.

US bankers here to learn about cloud-based farm-profitability programme.

United States banking representatives have been in Gisborne to learn about a new farm management programme called Figured. They also headed up the coast to Puketoro Station and talked to the McNeil family who own the farm and are successfully using the programme. From left are Burne McNeil, Sophie Stanley from Figured and Chrisp and Davidson’s Bridget Telfer and Lynda Spence. Picture supplied

United States banking representatives have been in Gisborne to learn about a new farm management programme.

Chrisp and Davidson accountant Allan de Lautour says East Coast farmers are right at the cutting edge of technology and the visitors were here to see it for themselves.

Figured developed by a NZ business

A cloud-based farm-profitability programme called Figured was developed by a New Zealand business four years ago and picked up by some smart farming businesses here, he says.

Mr de Lautour said Puketoro Station owners Tennant, Leigh, Tracey and Burne McNeill were early adopters and good examples of farmers here using this technology to lead the way in farming. As well as staff from Figured, Chrisp and Davidson staff went with the American bankers up the coast to visit Puketoro Station and see the farm, meet the people behind it and talk about how the software worked.

Mr de Lautour said the product had been around for about four years and had some key features for farmers.

“It is simple and easy to use and the farmer can see all financial, stock and crop information in one place in real time.

“Accrual accounting’ used to be a scary word. With Figured/Xero pushing payments through to internet banking, accrual or cash reporting is available. Farmers have millions of dollars invested, they really need to know how their business is performing.”

'Bringing the whole farm team together'

It was helpful with efficiency and planning ahead with confidence, he said. Because it was cloud-based, it could be accessed by all of the important people for the business — the accountant, the lender and the farm consultant.

“It brings the whole farm team together.”

It involved a mindset change.

“In the past people dealt with costs when they paid the bill — so you might buy the fertiliser in October and pay for it in June but this deals with the expense when it happens and gives a more real view of where the business stands.“

Tony Jesina and Tanner Hoffman from Farm Credit Services of America came out two years ago to research the software.

“We are back this time to get feedback and insight about how the software is working on farm.

"We are learning what worked from customers utilising the system.”

Mr de Lautour said the fact these American bankers chose to head to Gisborne for four of the six days they were in New Zealand to see this technology in action was a reflection of the high standard of farming in this district.

United States banking representatives have been in Gisborne to learn about a new farm management programme.

Chrisp and Davidson accountant Allan de Lautour says East Coast farmers are right at the cutting edge of technology and the visitors were here to see it for themselves.

Figured developed by a NZ business

A cloud-based farm-profitability programme called Figured was developed by a New Zealand business four years ago and picked up by some smart farming businesses here, he says.

Mr de Lautour said Puketoro Station owners Tennant, Leigh, Tracey and Burne McNeill were early adopters and good examples of farmers here using this technology to lead the way in farming. As well as staff from Figured, Chrisp and Davidson staff went with the American bankers up the coast to visit Puketoro Station and see the farm, meet the people behind it and talk about how the software worked.

Mr de Lautour said the product had been around for about four years and had some key features for farmers.

“It is simple and easy to use and the farmer can see all financial, stock and crop information in one place in real time.

“Accrual accounting’ used to be a scary word. With Figured/Xero pushing payments through to internet banking, accrual or cash reporting is available. Farmers have millions of dollars invested, they really need to know how their business is performing.”

'Bringing the whole farm team together'

It was helpful with efficiency and planning ahead with confidence, he said. Because it was cloud-based, it could be accessed by all of the important people for the business — the accountant, the lender and the farm consultant.

“It brings the whole farm team together.”

It involved a mindset change.

“In the past people dealt with costs when they paid the bill — so you might buy the fertiliser in October and pay for it in June but this deals with the expense when it happens and gives a more real view of where the business stands.“

Tony Jesina and Tanner Hoffman from Farm Credit Services of America came out two years ago to research the software.

“We are back this time to get feedback and insight about how the software is working on farm.

"We are learning what worked from customers utilising the system.”

Mr de Lautour said the fact these American bankers chose to head to Gisborne for four of the six days they were in New Zealand to see this technology in action was a reflection of the high standard of farming in this district.

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