Pure South “Handpicked” 55 Day Aged Beef won the gold medal for rib eye

Handpicked beef

The Alliance Group’s new premium beef product won international honours with gold and bronze awards in the World Steak Challenge.

The co-operative’s Pure South “Handpicked” 55 Day Aged Beef won the gold medal for rib eye and bronze medal for fillet at the event in London.

The competition benchmarks the quality of beef production against global competitors.

“Then handpicked aged beef is based on an innovative grading system that is focused on superior eating quality.

"Internationally-accredited master graders carefully hand select carcases from prime cattle of any breed,” said general manager of marketing Peter Russell.

“The selection is based on quantifiable meat quality characteristics such as marbling, fat cover, fat colour and pH.

"We select from prime animals only (steer and heifer), and the carcase must have a marbling score of 4+, and pH of 5.7 or lower.

"Selected cuts are then aged in a vacuum bag for 55 days. Only a fraction of the very finest beef ever makes the grade.”

The Alliance Group’s new premium beef product won international honours with gold and bronze awards in the World Steak Challenge.

The co-operative’s Pure South “Handpicked” 55 Day Aged Beef won the gold medal for rib eye and bronze medal for fillet at the event in London.

The competition benchmarks the quality of beef production against global competitors.

“Then handpicked aged beef is based on an innovative grading system that is focused on superior eating quality.

"Internationally-accredited master graders carefully hand select carcases from prime cattle of any breed,” said general manager of marketing Peter Russell.

“The selection is based on quantifiable meat quality characteristics such as marbling, fat cover, fat colour and pH.

"We select from prime animals only (steer and heifer), and the carcase must have a marbling score of 4+, and pH of 5.7 or lower.

"Selected cuts are then aged in a vacuum bag for 55 days. Only a fraction of the very finest beef ever makes the grade.”

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