Introducing Ruby

RUBY buyer Ally Rodwell in a black Sonnet wrap top and grey skirt.
This soft, off-the-shoulder Anna-Lise Rose ruffle playsuit in steel chiffon can be worn anywhere. We have it pictured with the dusky pink RUBY runner for a more casual look, but it’s equally as fun with a pair of stilettos or heeled boots.
The tie-front Arabesque pantsuit in sangria silk is one of my favourite pieces of the season, says Ally. The colour suits every skin tone and is incredibly flattering. It’s such an easy style to wear with nice wide legs, a longer sleeve and soft fabric. It’s an ideal piece for summer parties.
Our off-the-shoulder Rainier ruffle dress in petrol cotton is ideal for a party. The frill is definitely a bit of a fun, and a bit fancy. The dress can be worn on or off the shoulder, with or without straps. It’s a versatile, real feel-good dress, says Ally.

SOFT ruffles, fun playsuits, elegant pantsuits and off-the-shoulder romance are among Ally Rodwell’s predictions for spring fashions this year. As buyer at New Zealand’s top fashion label RUBY, Gisborne-born Ally has her finger on the pulse of what we should expect to see as the weather warms up.

I asked her what fabrics, textures, colours and styles influenced RUBY’s spring collection.

“This season, our RUBY designer Deanna was heavily influenced by a British photographer called Corinne Day,” says Ally.

“Corinne was around in the 1990s and made it her goal to capture the total rawness the London youth of that decade embodied.

“Consequently, our collection has a somewhat English feel, with subtle checks, sueded silk and soft velveteen.

“The RUBY mood is often quite romantic, and this spring we have captured this with lots of soft ruffles, off-the-shoulder dresses, cowl necks, and beautiful floral prints.

“For Liam, our designer Emily was inspired by the Graces. As different as Grace Kelly and Grace Jones are, these icons had the ability to summon amazing personal strength and self-expression.

“The colour palette for the Liam collection involves lots of nude, navy and burnt orange, as well as a hand-drawn floral.”

Ally studied buying and merchandising at the London College of Fashion in Holborn.

She loves her job because every day is quite different.

“There’s always lots of analysis and reporting to be done in this role which I do enjoy, but the seriously fun part is surrounding myself with amazing clothes and great people — so it really is the dream job.

“Everyone works hard and we have had some very positive feedback with the latest spring and summer collections which keeps everyone happy.”

SOFT ruffles, fun playsuits, elegant pantsuits and off-the-shoulder romance are among Ally Rodwell’s predictions for spring fashions this year. As buyer at New Zealand’s top fashion label RUBY, Gisborne-born Ally has her finger on the pulse of what we should expect to see as the weather warms up.

I asked her what fabrics, textures, colours and styles influenced RUBY’s spring collection.

“This season, our RUBY designer Deanna was heavily influenced by a British photographer called Corinne Day,” says Ally.

“Corinne was around in the 1990s and made it her goal to capture the total rawness the London youth of that decade embodied.

“Consequently, our collection has a somewhat English feel, with subtle checks, sueded silk and soft velveteen.

“The RUBY mood is often quite romantic, and this spring we have captured this with lots of soft ruffles, off-the-shoulder dresses, cowl necks, and beautiful floral prints.

“For Liam, our designer Emily was inspired by the Graces. As different as Grace Kelly and Grace Jones are, these icons had the ability to summon amazing personal strength and self-expression.

“The colour palette for the Liam collection involves lots of nude, navy and burnt orange, as well as a hand-drawn floral.”

Ally studied buying and merchandising at the London College of Fashion in Holborn.

She loves her job because every day is quite different.

“There’s always lots of analysis and reporting to be done in this role which I do enjoy, but the seriously fun part is surrounding myself with amazing clothes and great people — so it really is the dream job.

“Everyone works hard and we have had some very positive feedback with the latest spring and summer collections which keeps everyone happy.”

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