Upgrading to higher octane

Six weeks down the track and I like the products so much I’m considering changing the habits of a lifetime.

Six weeks down the track and I like the products so much I’m considering changing the habits of a lifetime.

Jane Fonda, 79, the lovely face of L’Oréal.

WOMEN of a certain age are very susceptible to advertisements for products promising to magic away the years.

My bathroom drawers are full of discarded skin creams and hair products that have not lived up to their lofty promises.

So I viewed the new L’Oréal Golden Age range with a high degree of scepticism.

However, six weeks down the track and I like the products so much, I’m considering changing the habits of a lifetime and adopting a slightly more elaborate daily skincare routine.

It all began when I reluctantly decided it was high time to upgr ade to a higher octane skin product than the one I had been using faithfully since I was a teenager.

L’Oréal’s new range of Golden Age products claimed their formula “stimulated the epidermis to restore the skin’s rosy colour and radiance”.

“Poppycock,” I thought . . . but decided to trial the range anyway on the off-chance of a miracle.

Some weeks later, a friend asked me if I’d been out in the garden that day.

“Nope, been in the office all day,” I replied.

“Why?”

“Your skin looks rosy, as if you’ve had a touch of sunshine,” she said.

I peered in the mirror with my glasses on. During my hectic working week, I’d been too busy to notice the subtle transformation but on close inspection, there was a slight but unmistakeable glow in the cheeks’ department.

Paying dividends

So the two minutes extra “work” morning and evening were paying dividends after all.

Being a pedantic type, I had followed the instructions to the letter and used the serums and creams exactly as directed, patting and massaging them into my skin day and night.

One of the litmus tests for me was the morning touch-test. If I could still feel the effects of the cream on my cheeks when I woke up and if my skin felt well-nourished, it had obviously been working its “magic” all night.

Having initially speed-read the blurb about the products, I reread the fine print which told me things I’d rather not know.

“With age, features begin to sag and the face loses its firmness. Beyond this skin slackening, the skin gets thinner and micro-circulation slows down. It loses its natural colour and can look washed out.

“L’Oréal laboratories have combined an exclusive complex of flower extracts and neo-calcium in a daily care formulated for skin losing its youthful density and natural colour.”

L’Oréal has been around for a long time which suggests it must be honouring its promises to the women of the world. For all their Parisian pedigree, the products are in the mid-range price-wise ($35-$45) and there’s no false packaging which always infuriates me.

I’ve also trialled their new mascara, L’Oréal Paris Telescopic Original Mascara, which is exceptionally good. The handle is longer than usual making it much easier to apply without your nose getting in the way, and the brush is finer without delivering globs and blobs to the lashes.

I’ve been faithful to one brand all my life but I think I might soon become a traitor.

• L’Oréal Paris Age Perfect Golden Age Serum:

Combines the fortifying properties of calcium with the beautifying power of rosy micro-pearls to gradually re-plump the skin. Skin is perfectly hydrated and more supple, revealing a subtle pink glow.

• L’Oréal Paris Age Perfect Golden Age Day Cream:

Combining an exclusive complex of peony flower extracts and neo-calcium, skin instantly feels intensely hydrated and rosy skin tone is restored. Day after day, skin feels denser and firmer.

• L’Oréal Paris Age Perfect Golden Age Night Cream:

Fortified with neo-calcium and emollient oils to encourage the repair of the skin’s barrier while you sleep. In the morning, the skin is perfectly hydrated. Night after night, the skin gradually regains density.

• L’Oréal Paris Telescopic Original Mascara:

Enhances your lashes with intense length and unique lash by lash separation. The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent while the comb side of the brush precisely separates lashes for a clump-free result. Fragrance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

WOMEN of a certain age are very susceptible to advertisements for products promising to magic away the years.

My bathroom drawers are full of discarded skin creams and hair products that have not lived up to their lofty promises.

So I viewed the new L’Oréal Golden Age range with a high degree of scepticism.

However, six weeks down the track and I like the products so much, I’m considering changing the habits of a lifetime and adopting a slightly more elaborate daily skincare routine.

It all began when I reluctantly decided it was high time to upgr ade to a higher octane skin product than the one I had been using faithfully since I was a teenager.

L’Oréal’s new range of Golden Age products claimed their formula “stimulated the epidermis to restore the skin’s rosy colour and radiance”.

“Poppycock,” I thought . . . but decided to trial the range anyway on the off-chance of a miracle.

Some weeks later, a friend asked me if I’d been out in the garden that day.

“Nope, been in the office all day,” I replied.

“Why?”

“Your skin looks rosy, as if you’ve had a touch of sunshine,” she said.

I peered in the mirror with my glasses on. During my hectic working week, I’d been too busy to notice the subtle transformation but on close inspection, there was a slight but unmistakeable glow in the cheeks’ department.

Paying dividends

So the two minutes extra “work” morning and evening were paying dividends after all.

Being a pedantic type, I had followed the instructions to the letter and used the serums and creams exactly as directed, patting and massaging them into my skin day and night.

One of the litmus tests for me was the morning touch-test. If I could still feel the effects of the cream on my cheeks when I woke up and if my skin felt well-nourished, it had obviously been working its “magic” all night.

Having initially speed-read the blurb about the products, I reread the fine print which told me things I’d rather not know.

“With age, features begin to sag and the face loses its firmness. Beyond this skin slackening, the skin gets thinner and micro-circulation slows down. It loses its natural colour and can look washed out.

“L’Oréal laboratories have combined an exclusive complex of flower extracts and neo-calcium in a daily care formulated for skin losing its youthful density and natural colour.”

L’Oréal has been around for a long time which suggests it must be honouring its promises to the women of the world. For all their Parisian pedigree, the products are in the mid-range price-wise ($35-$45) and there’s no false packaging which always infuriates me.

I’ve also trialled their new mascara, L’Oréal Paris Telescopic Original Mascara, which is exceptionally good. The handle is longer than usual making it much easier to apply without your nose getting in the way, and the brush is finer without delivering globs and blobs to the lashes.

I’ve been faithful to one brand all my life but I think I might soon become a traitor.

• L’Oréal Paris Age Perfect Golden Age Serum:

Combines the fortifying properties of calcium with the beautifying power of rosy micro-pearls to gradually re-plump the skin. Skin is perfectly hydrated and more supple, revealing a subtle pink glow.

• L’Oréal Paris Age Perfect Golden Age Day Cream:

Combining an exclusive complex of peony flower extracts and neo-calcium, skin instantly feels intensely hydrated and rosy skin tone is restored. Day after day, skin feels denser and firmer.

• L’Oréal Paris Age Perfect Golden Age Night Cream:

Fortified with neo-calcium and emollient oils to encourage the repair of the skin’s barrier while you sleep. In the morning, the skin is perfectly hydrated. Night after night, the skin gradually regains density.

• L’Oréal Paris Telescopic Original Mascara:

Enhances your lashes with intense length and unique lash by lash separation. The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent while the comb side of the brush precisely separates lashes for a clump-free result. Fragrance-free. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

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