Records have gone full circle

New store celebrates vinyl

New store celebrates vinyl

On deck: Gisborne’s Spellbound Radio owner Deane Craw has broadened his passion for music and opened a record store in Treble Court to be part of the vinyl record revival. Picture by Rebecca Grunwell

The fat, warm, live-band-in-your-lounge sound of vinyl records is making a comeback and Gisborne man Deane Craw is all for it.

Employed by Eastland Port for the past 16 years, Mr Craw decided it was time to follow his passion for music and last week opened the doors to his record store The Spellbound Wax Company in Treble Court.

Those familiar with the alphabetically- arranged record store racks, with album artwork in view, can look forward to the warm fuzziness of nostalgia.

“Quite a few people have come through and some have been back two or three times already,” says Mr Craw.

The racks are chokka with re-released albums and pre-loved albums whose 33rpm (revolutions per minute) and 45rpm black polyvinyl chloride discs have been restored with a commercial ultrasonic cleaning machine.

If a record is not too scratched or scuffed, tiny agitated bubbles generated by an ultrasonic frequency through a solution cleanses records of years of dust, finger grease and even hair.

“It brings back to life something people often think has had it.”

Mr Craw has recycled the public library’s old CD racks, so CDs are also available. He also sells the paraphernalia needed to play records — turntables, phono-friendly amplifiers and speakers.

He plans to soon move his radio station into the store, where the compact system will operate from the shop floor.

“Someone had to do it,” says Mr Craw.

“I wanted to push vinyl. It’s the new thing that’s coming back. A lot of people think records sound better.

“For me, it’s the smoothness and quality of tone that is better than digital sound. It brings back the warmth.

“I want to get into vintage hi-fi eventually. There’s nothing like vintage hi-fi. A lot of gear you buy today doesn’t have that warmth. These days, most stereos don’t have ‘phono’ on the function dial. That is returning with the vinyl revolution.”

When Mr Craw left his job at the port, he thought he would find something he always wanted to do.

“Because I run the radio station and I’ve always been into music, I thought I’d do something I really like doing.”

Based in Treble Court, The Spellbound Wax Company is directly across the plaza from the site of a much earlier record and cassette music store, Captain Beyond.

Some record albums in the store’s racks have labels on the sleeve from Captain Beyond and even Guy and Dunsmore — another last century Gisborne record outlet.

“I leave the labels on them.

“They are part of the record’s history.”

The fat, warm, live-band-in-your-lounge sound of vinyl records is making a comeback and Gisborne man Deane Craw is all for it.

Employed by Eastland Port for the past 16 years, Mr Craw decided it was time to follow his passion for music and last week opened the doors to his record store The Spellbound Wax Company in Treble Court.

Those familiar with the alphabetically- arranged record store racks, with album artwork in view, can look forward to the warm fuzziness of nostalgia.

“Quite a few people have come through and some have been back two or three times already,” says Mr Craw.

The racks are chokka with re-released albums and pre-loved albums whose 33rpm (revolutions per minute) and 45rpm black polyvinyl chloride discs have been restored with a commercial ultrasonic cleaning machine.

If a record is not too scratched or scuffed, tiny agitated bubbles generated by an ultrasonic frequency through a solution cleanses records of years of dust, finger grease and even hair.

“It brings back to life something people often think has had it.”

Mr Craw has recycled the public library’s old CD racks, so CDs are also available. He also sells the paraphernalia needed to play records — turntables, phono-friendly amplifiers and speakers.

He plans to soon move his radio station into the store, where the compact system will operate from the shop floor.

“Someone had to do it,” says Mr Craw.

“I wanted to push vinyl. It’s the new thing that’s coming back. A lot of people think records sound better.

“For me, it’s the smoothness and quality of tone that is better than digital sound. It brings back the warmth.

“I want to get into vintage hi-fi eventually. There’s nothing like vintage hi-fi. A lot of gear you buy today doesn’t have that warmth. These days, most stereos don’t have ‘phono’ on the function dial. That is returning with the vinyl revolution.”

When Mr Craw left his job at the port, he thought he would find something he always wanted to do.

“Because I run the radio station and I’ve always been into music, I thought I’d do something I really like doing.”

Based in Treble Court, The Spellbound Wax Company is directly across the plaza from the site of a much earlier record and cassette music store, Captain Beyond.

Some record albums in the store’s racks have labels on the sleeve from Captain Beyond and even Guy and Dunsmore — another last century Gisborne record outlet.

“I leave the labels on them.

“They are part of the record’s history.”

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