Seeking more YES success with Kiwi Publish enterprise

COLOURING FOR WELLNESS: Rebecca Collier with a prototype of her first colouring book “Colour NZ - Wildlife”. She has branched out on her own, starting up Kiwi Publish after success as chief executive of Project Ataahua in last year’s Young Enterprise Scheme. Picture by Rebecca Grunwell

Contributing to positive mental health is one of the goals of Kiwi Publish, a Young Enterprise Scheme company headed by Gisborne Girls’ High School student Rebecca Collier.

Colour NZ - Wildlife is the first offering — a colouring book focused on New Zealand and mindfulness.

Kiwi Publish is a sole-trading company creating publications to promote mental wellbeing, centring around New Zealand’s unique beauty.

“The purpose of the books is to help people relax, rewind and regenerate by engaging in the positive activity of colouring in,” says Rebecca.

She has engaged the skills of illustrator Joe Gardiner who has created 25 illustrations based on New Zealand wildlife.

An important goal for the company is to be financially sustainable.

“I want to create a business that can support itself.”

Another goal is to become environmentally sustainable.

“Kiwi Publish will donate 15 cents from every copy sold to the Environmental and Conservation Organisation of Aotearoa New Zealand and 15 cents to the Mental Health Foundation.”

Rebecca was CEO of YES company Project Ataahua last year but said she wanted to challenge herself and learn about starting and running her own business.

“It’s very challenging and a lot of pressure on one person. But my mentor Kathy Sheldrake has been a big help.”

She said her YES experience in Brazil also helped.

“I learned about international business and entrepreneurship.

“It gave me a lot of courage and inspiration to venture outside of my comfort zone and back myself.”

Kiwi Publish identifies three target markets — the first is those who are seeking a positive outlet to improve their mental wellbeing, the second is tourists who are looking to take a piece of New Zealand home with them, and the third is New Zealand locals.

After doing initial market research, the feedback was that people wanted to know more about the content of the illustrations.

“So now we have included a brief description on the left page.”

The next step is to find a printer and to approach retailers in the Gisborne area. Rebecca is also trying to raise capital and is applying for a grant to help pay for the first print run. The goal is to print 500 copies, but she will take it in stages.

“We will be pre-ordering 100 books as a starting point.”

She also hopes to sell copies of the book to mental health centres.

Contributing to positive mental health is one of the goals of Kiwi Publish, a Young Enterprise Scheme company headed by Gisborne Girls’ High School student Rebecca Collier.

Colour NZ - Wildlife is the first offering — a colouring book focused on New Zealand and mindfulness.

Kiwi Publish is a sole-trading company creating publications to promote mental wellbeing, centring around New Zealand’s unique beauty.

“The purpose of the books is to help people relax, rewind and regenerate by engaging in the positive activity of colouring in,” says Rebecca.

She has engaged the skills of illustrator Joe Gardiner who has created 25 illustrations based on New Zealand wildlife.

An important goal for the company is to be financially sustainable.

“I want to create a business that can support itself.”

Another goal is to become environmentally sustainable.

“Kiwi Publish will donate 15 cents from every copy sold to the Environmental and Conservation Organisation of Aotearoa New Zealand and 15 cents to the Mental Health Foundation.”

Rebecca was CEO of YES company Project Ataahua last year but said she wanted to challenge herself and learn about starting and running her own business.

“It’s very challenging and a lot of pressure on one person. But my mentor Kathy Sheldrake has been a big help.”

She said her YES experience in Brazil also helped.

“I learned about international business and entrepreneurship.

“It gave me a lot of courage and inspiration to venture outside of my comfort zone and back myself.”

Kiwi Publish identifies three target markets — the first is those who are seeking a positive outlet to improve their mental wellbeing, the second is tourists who are looking to take a piece of New Zealand home with them, and the third is New Zealand locals.

After doing initial market research, the feedback was that people wanted to know more about the content of the illustrations.

“So now we have included a brief description on the left page.”

The next step is to find a printer and to approach retailers in the Gisborne area. Rebecca is also trying to raise capital and is applying for a grant to help pay for the first print run. The goal is to print 500 copies, but she will take it in stages.

“We will be pre-ordering 100 books as a starting point.”

She also hopes to sell copies of the book to mental health centres.

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