Easter trading bump biggest in NZ

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Changes allowing retailers to open on Easter Sunday have seen Gisborne record the nation’s biggest consumer spending hike.

Data from Paymark, which processes about 75 percent of New Zealand’s electronic transactions this week showed inter-Easter growth was strongest in Gisborne (+14.6 percent) and Marlborough (+13.3 percent).

“Among merchant groupings, spending between Easters was up strongly amongst Clothing and footwear stores (+13.8 percent) and Liquor retailers (9.9 percent),” a Paymark spokesman said.

This year was the first time Easter trading had been officially allowed in Gisborne.

While many councils allowed trading last year, Gisborne District Council only approved the policy in March 2018 — in time for this Easter.

Previously, Easter Sunday shop trading was controlled by central government with only certain retailers allowed to legally trade. The change in the Shop Trading Hours Amendment Act 2016 has handed that decision to local councils.

Gisborne this year joined 30-plus others from around the country which have provided for further trading on Easter Sunday (restrictions still remain on Good Friday).

The change followed public consultation and allowed local businesses to make their own decision on opening on Easter Sunday.

Activate Tairawhiti’s Lana Davy, manager of City Centre Vibrancy (formerly Heart of Gisborne)​ said the city centre would also have been busy on Easter Sunday due to the First Light Kai Easter street food festival.

“There were over 5000 people at the First Light Kai Easter street food festival, which ran from 3pm till 7pm.

“We were down at Reads Quay Lowe street from 8am till 9pm and during the day there seemed to be a lot of people walking through and milling around the CBD.

“Easter Monday saw an extremely busy CBD with the bigger stores and hospitality businesses open and a lot of people taking advantage of their days off, out for breakfast and lunch.

“It was a great weekend all round.”

Paymark data also showed Gisborne experienced a big boost over the surrounding days, with underlying spending through Paymark in Gisborne for the week ending Monday April 22 totalling $11.7m. That was up 19.6 percent on the same seven days last year (which did not include Easter). Only the West Coast (up 22.6 percent) had a bigger rise.

Changes allowing retailers to open on Easter Sunday have seen Gisborne record the nation’s biggest consumer spending hike.

Data from Paymark, which processes about 75 percent of New Zealand’s electronic transactions this week showed inter-Easter growth was strongest in Gisborne (+14.6 percent) and Marlborough (+13.3 percent).

“Among merchant groupings, spending between Easters was up strongly amongst Clothing and footwear stores (+13.8 percent) and Liquor retailers (9.9 percent),” a Paymark spokesman said.

This year was the first time Easter trading had been officially allowed in Gisborne.

While many councils allowed trading last year, Gisborne District Council only approved the policy in March 2018 — in time for this Easter.

Previously, Easter Sunday shop trading was controlled by central government with only certain retailers allowed to legally trade. The change in the Shop Trading Hours Amendment Act 2016 has handed that decision to local councils.

Gisborne this year joined 30-plus others from around the country which have provided for further trading on Easter Sunday (restrictions still remain on Good Friday).

The change followed public consultation and allowed local businesses to make their own decision on opening on Easter Sunday.

Activate Tairawhiti’s Lana Davy, manager of City Centre Vibrancy (formerly Heart of Gisborne)​ said the city centre would also have been busy on Easter Sunday due to the First Light Kai Easter street food festival.

“There were over 5000 people at the First Light Kai Easter street food festival, which ran from 3pm till 7pm.

“We were down at Reads Quay Lowe street from 8am till 9pm and during the day there seemed to be a lot of people walking through and milling around the CBD.

“Easter Monday saw an extremely busy CBD with the bigger stores and hospitality businesses open and a lot of people taking advantage of their days off, out for breakfast and lunch.

“It was a great weekend all round.”

Paymark data also showed Gisborne experienced a big boost over the surrounding days, with underlying spending through Paymark in Gisborne for the week ending Monday April 22 totalling $11.7m. That was up 19.6 percent on the same seven days last year (which did not include Easter). Only the West Coast (up 22.6 percent) had a bigger rise.

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