‘Good morning world’

Hikurangi stars in global first.

Hikurangi stars in global first.

A global marketing campaign to promote New Zealand as a tourist destination to the world has started where the sun first shines. Gisborne elder Hinetu Dell and eight-year-old Parearau Rogers-Brooking feature in the opening social media video of a 366-day campaign in which New Zealanders are asked to promote their favourite place by creating a “Good Morning World” video and sharing it on social media through Tourism NZ. Picture supplied

Gisborne is taking centre stage in a global marketing campaign to boost tourism.

Tourism New Zealand’s campaign opens with an over-arching welcome video featuring eight-year-old Parearau Rogers-Brooking and Hinetu Dell, from Gisborne, witnessing a sunrise atop Mt Hikurangi.

NZ Tourism chief executive Stephen England-Hall said the campaign was a “global first” and would invite Kiwis to create a video that will form a 366-day campaign showcasing New Zealand, its people and culture.

“We’re asking New Zealanders to share their favourite place with the world by creating a ‘good morning world’ video and sharing it on social media.”

The campaign went live in Australia on June 16, with key markets in China, USA, UK, Germany, Brazil, Argentina, Japan, India, Singapore and Korea to follow.

“It’s our warm and welcoming people, combined with our stunning landscapes, that really set us apart on the world stage. Visitors come here for the landscapes but it’s the people they leave talking about.

“Tourism is vital to our communities. It’s our number one export earner, bringing in $16.4 billion every year and employing one in seven Kiwis.”

The welcome video featuring Mt Hikurangi centred on the concept of Kiwis having a bit of time up our sleeves because they are among the first to rise.

“We’ve got time for the little things, to show people around the place, not just as guests but as whanau — our family,” Hinetu said.

“Pass on our local knowledge . . . do whatever it takes to make everybody feel welcome.”

Gisborne is taking centre stage in a global marketing campaign to boost tourism.

Tourism New Zealand’s campaign opens with an over-arching welcome video featuring eight-year-old Parearau Rogers-Brooking and Hinetu Dell, from Gisborne, witnessing a sunrise atop Mt Hikurangi.

NZ Tourism chief executive Stephen England-Hall said the campaign was a “global first” and would invite Kiwis to create a video that will form a 366-day campaign showcasing New Zealand, its people and culture.

“We’re asking New Zealanders to share their favourite place with the world by creating a ‘good morning world’ video and sharing it on social media.”

The campaign went live in Australia on June 16, with key markets in China, USA, UK, Germany, Brazil, Argentina, Japan, India, Singapore and Korea to follow.

“It’s our warm and welcoming people, combined with our stunning landscapes, that really set us apart on the world stage. Visitors come here for the landscapes but it’s the people they leave talking about.

“Tourism is vital to our communities. It’s our number one export earner, bringing in $16.4 billion every year and employing one in seven Kiwis.”

The welcome video featuring Mt Hikurangi centred on the concept of Kiwis having a bit of time up our sleeves because they are among the first to rise.

“We’ve got time for the little things, to show people around the place, not just as guests but as whanau — our family,” Hinetu said.

“Pass on our local knowledge . . . do whatever it takes to make everybody feel welcome.”

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Rangipai Turei - 1 month ago
Kia ora, one of the digital billboards advertising 100% Pure NZ here on a Melbourne Tram Station had Te Rau, 10, Tokomaru Bay . . . it put a big smile on my face :)

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