New Zealanders rate honesty, consistency and integrity

EDITORIAL

There is an old saying that your choice of friends shows who you are and that is reflected to an extent in the Readers Digest list of New Zealand’s most trusted.

The annual list prepared for the digest by Roy Morgan Research surveys 1400 people and has been running for 18 years.

Heading it this year is John Campbell, who was controversially made redundant from TV3 and now hosts drive-time news and current affairs programme Checkpoint on Radio New Zealand.

It is a promotion in a sense. Last year Campbell shared the award with another former TV3 journalist Hilary Barry, who dropped to fourth this year behind other broadcasters Peter Williams and Paul Henry.

The selection of Campbell shows New Zealanders trust integrity and sincerity. While some are put off by his often breathless delivery, his heart-felt enthusiasm obviously touches a chord.

In placing him and other broadcasters so high, New Zealanders are showing a respect for their trade that is no longer the case in some other parts of the developed world.

Also highly respected was the 120-year-old Wellington chocolate maker Whittakers, voted the most trusted brand for an amazing sixth consecutive year. Again, respondents praised its honesty and the quality of its product.

New Zealanders also showed they were prepared to hand out brickbats when they felt it was due. Technology giant Samsung, which was second last year but has experienced trouble with its Galaxy 9 cellphone, got the chop — as did third-placed Dettol, also Panasonic, Dilmah, Sony and Huntley and Palmer.

The Topp Twins were our most trusted entertainers, ahead of singing trio Sole Mio. Another sign perhaps that New Zealanders respect consistency and find the sisters genuine.

It would not surprise anybody that Richie McCaw was our most trusted sportsperson. He has been a hugely valuable face for rugby through two World Cup victories.

So what are we? A country that values consistency, integrity and honesty, but one that is prepared to swing the axe when required.

There is an old saying that your choice of friends shows who you are and that is reflected to an extent in the Readers Digest list of New Zealand’s most trusted.

The annual list prepared for the digest by Roy Morgan Research surveys 1400 people and has been running for 18 years.

Heading it this year is John Campbell, who was controversially made redundant from TV3 and now hosts drive-time news and current affairs programme Checkpoint on Radio New Zealand.

It is a promotion in a sense. Last year Campbell shared the award with another former TV3 journalist Hilary Barry, who dropped to fourth this year behind other broadcasters Peter Williams and Paul Henry.

The selection of Campbell shows New Zealanders trust integrity and sincerity. While some are put off by his often breathless delivery, his heart-felt enthusiasm obviously touches a chord.

In placing him and other broadcasters so high, New Zealanders are showing a respect for their trade that is no longer the case in some other parts of the developed world.

Also highly respected was the 120-year-old Wellington chocolate maker Whittakers, voted the most trusted brand for an amazing sixth consecutive year. Again, respondents praised its honesty and the quality of its product.

New Zealanders also showed they were prepared to hand out brickbats when they felt it was due. Technology giant Samsung, which was second last year but has experienced trouble with its Galaxy 9 cellphone, got the chop — as did third-placed Dettol, also Panasonic, Dilmah, Sony and Huntley and Palmer.

The Topp Twins were our most trusted entertainers, ahead of singing trio Sole Mio. Another sign perhaps that New Zealanders respect consistency and find the sisters genuine.

It would not surprise anybody that Richie McCaw was our most trusted sportsperson. He has been a hugely valuable face for rugby through two World Cup victories.

So what are we? A country that values consistency, integrity and honesty, but one that is prepared to swing the axe when required.

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