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© 2025 The Gisborne Herald

AI a helping hand, with risks and limitations

5 min read

Artificial Intelligence applications are being used more and more in business, but are Gisborne businesspeople aware of the risks and the limitations of the technology? The Herald’s Andrew Ashton talks to those in the know.

Marketing coach Alice Kibble sees AI misconceptions all the time in her industry.

“Business owners are easily attracted to new technology that is going to ‘save them t...


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